A brand needs to understand who your content serves, what you can make and how to contact you. A useful media kit answers those questions with evidence. You do not need to make a small audience look bigger, invent a client list or turn your best-performing post into a claim about every post. This guide is for influencers preparing an initial brand enquiry. The sample figures below are hypothetical and do not describe a Drishlink customer.
Write a specific introduction
Start with your subject, audience and format. For example: “I make practical balcony-gardening videos for people growing herbs in small rented spaces.” Add where you publish and a business contact you are comfortable making public. Leave out your home address and unnecessary personal information.
Use the Instagram Bio Generator for wording ideas, then edit them to match work you actually do. If someone manages enquiries for you, make their role clear and confirm they are comfortable being listed.
Choose the reporting window before the figures
Pick a labelled period, such as your most recent completed month. Read the figures from the platform’s own analytics and record when you checked them. Keep reach, views and followers separate. If information is unavailable, omit it or say so.
An illustrative record could show four videos during a stated month, 600 interactions across those videos and 5,000 followers at the end of that period. These are examples, not suggested targets. Do not add follower counts from several platforms and describe the total as unique people; audiences can overlap.
YouTube offers its own media-kit feature for eligible creators. Check the current YouTube Help guidance for availability and workflow. A manually built Drishlink kit is separate from that feature and does not verify your account data.
Label any engagement calculation
For the hypothetical record, a follower-based average per post is 600 ÷ (5,000 × 4) × 100 = 3%. It uses one point-in-time follower count. Dividing interactions by combined reach or views answers a different question. State which method you use rather than comparing unlike rates.
The Engagement Rate Calculator can check this arithmetic. Enter totals across the selected posts and choose the matching basis. The tool calculates information you supply; it does not retrieve or certify platform analytics. A rate alone cannot establish whether a collaboration fits your audience.
Show the kind of work you want to make
Choose two or three relevant examples. For each, explain the format, your role and where the work can be viewed. Describe sponsored work accurately. Use a company’s name or logo only when the context is truthful and permission allows it.
For the gardening example, a seed-starting tutorial, a compact watering demonstration and a product comparison could show different skills. Explain why each matters. Do not attach unsubstantiated sales or conversion numbers, and do not disclose confidential project details to make the kit appear more persuasive.
Describe a collaboration offer
An offer such as “One short demonstration video showing a product in a small-space growing setup” gives a partner something concrete to discuss. It does not promise every product will suit your audience.
Agree the brief, timeline, revisions and intended use before committing to work. If you show an indicative price, explain its assumptions; otherwise ask for the brief before quoting. A media kit introduces the conversation rather than replacing agreed project terms.
Build and inspect the actual export
Open the Media Kit Generator, enter your short biography, chosen metrics, services and contact details, then choose a design. It accepts information you type and does not connect to your social accounts.
Download HTML for the full information or a PNG for a one-page summary. Long text may be shortened in the PNG, so open the file and inspect it. Print / save PDF uses your browser’s print dialogue; review that preview as well. Downloading does not email your kit to a brand or publish a webpage.
Use descriptive headings and meaningful links. W3C’s writing guidance explains why clear headings and link text help readers navigate information. Check your contact and work links on a phone without relying on a signed-in account.
Before you send
- Verify metrics against the period and source.
- Remove placeholders, confidential details and unapproved logos.
- Open every work link and test the contact method.
- Name the file recognisably and state the reporting period inside.
- Review the kit when the offer, examples or figures change.